Weaknesses

Just like the preferred and you can profitable because Fb might have been, the site isn’t in the place of its problems. Facebook might have been working in a number of privacy scandals inside the the past few years, among which extremely somewhat with it the fresh governmental approach corporation Cambridge Analytica (Granville, 2018). The company got gathered the means to access fifty billion Myspace pages when you find yourself taking care of Donald Trump’s 2016 presidential venture, which will next be employed to do better governmental advertisements targeted to particular users by the examining the “personality, objectives, life-style, and you will perceptions and you will feedback” (Tuten & Solomon, 2018, p. 41), a marketing tactic labeled as psychographic segmentation. Continue reading →